Discover the dealership marketing cloud used by modern marketers like you.
Elevate your insights and decision-making with precision attribution that sets the industry standard.
We map the entire purchase journey of your customer from first touch to last, and all the events in between.
No Lead? No Problem. And, no more digital blind spots. We connect anonymous shoppers to the sale so you can see the entire purchase path and everything that influenced a sale.
Tracking the path of nearly every North American shopper from discovery to conversion, unlock invaluable insights into every step of their journey.
Google Analytics is insightful, but it doesn’t track sales. We do, and so much more.
Enrich every CRM/DMS record with cookieless IDs, we call AuthenticatediD's.
Clarivoy doesn’t have a horse in the race. We don’t sell advertising to dealers, so we can remain unbiased in our measurement.
Clarivoy provides a single, complete view of how people buy cars and where to get the next sale.
Harness advanced tracking capabilities that redefine precision, empowering you to navigate the intricacies of user journeys with unparalleled accuracy.
Dive deep into success with our attribution expertise. Sharpen your understanding, refine strategies, and make data-driven decisions with confidence as you navigate the complexities of attribution effortlessly.
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“The holy grail of marketing is finally within reach! Clarivoy is providing today’s marketers with unparalleled insights on how their marketing channels are not just converting but producing profit. Clarivoy is truly on the path to end john wanamaker’s age old truism – half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
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Working with Clarivoy has allowed us to significantly lower our cost-per-sale for all things digital...
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Clarivoy’s Multi-Touch Sales Attribution Dashboard allows our clients to view a consumer’s full purchase path, sorting and ranking the true influence of each channel’s contribution – paid search, display, email, third party auto, organic search, social, cross family, video, Tier 1 and Tier 2.
We distribute credit across all touchpoints ensuring every source that influenced a sale receives proper credit.
Because we aren’t an automotive digital marketing agency, we can provide independent, unbiased analytics. We don’t have any skin in the game with regards to which channels come out ahead.
A touchpoint refers to a customer interaction with a marketing effort, such as receiving a direct mail, opening an email, or viewing a CTV/OTT ad, regardless of their response.
Multi-touch attribution is a method used in marketing to evaluate the impact of each touchpoint in a customer's journey on the eventual outcome, such as a sale or conversion. Unlike single-touch attribution models that credit a single touchpoint (like the first or last interaction) for the conversion, multi-touch attribution recognizes that multiple interactions across different channels and at different times contribute to the sale or conversion. Clarivoy utilizes the following MTA models: Parabolic, Binomial and Even (Linear) Attribution.
To create the most comprehensive consumer purchase journeys to enable actionable insights, we recommend using the following sources: Sales Records, Chat Records, Inbound Phone Call Logs, Third Party Auto Leads, Website Lead Forms, Digital Marketing (Paid Search, Social and Display), Email Reports, Direct Mail Marketing, CRM Data in tandem with Clarivoy's website tracking code and Automotive Identity Graph.