Finally a way to tie actual sales to your TV spend.
Go beyond ratings to measure the impact of your TV advertising.
Determine which networks are the most effective
Identify programs that drive the best results
Know which creative resonates best with TV viewing audiences
Discover top performing and most efficient dayparts
Understand which days of the week perform better than others
See the difference in web traffic responses from 5, 15, and 30-second spots
Adjust or shift your spend as you monitor two important KPI’s across a variety of metrics.
See the ratio of attributed website visitor responses per spot aired to understand the difference between metrics.
Learn the average cost per spot to attributed website visitors for broadcast vs. cable or other metrics you want to compare.
Choose your desired attribution response window for spot airings. When multiple spots air during the same window, the credit is divided proportionally among them.
Take your linear TV advertising to the next level
Cookieless tracking ensures nearly 100% of all website visitors are captured, analyzed and profiled anonymously.
Your agency, cable provider or network can provide you with “as run” / post logs which are uploaded to Clarivoy’s platform and processed with your web traffic.
We provide you (and your agency if desired) with access to our dashboard where you can quickly and easily see the effectiveness and efficiency of your TV advertising.
Clarivoy’s TV Analytics dashboard uses proprietary algorithms to identify which networks/stations, programs, commercials, spot lengths, dayparts or days of the week drive website traffic and convert potential consumers into buying customers.
TV Analytics will allow you to optimize your cost per response so you make the most efficient use of your marketing budget.
If your agency uses media buying software, then they can export the spot logs from their system. Otherwise, your cable company or local network should provide you with an export.
Spot logs consist of the Air Date, Air Time, Network/Station, Program, Spot Name, Spot Length, and Spot Cost. If it’s a cable spot log, it may also include the Provider and Zone.
Overlapping spots receive fractionalized credit after a website visit occurs that passes the eligibility algorithm.
TV Analytics uses a probabilistic attribution methodology to infer if website traffic, within a certain time period, can be attributed to your TV ads.
Finally a way to tie actual sales to your TV spend.
Adjust or shift your spend as you monitor two important KPI’s across a variety of metrics.
Lorem ipsum dolor sit amet, consectetur adipiscing eli sed do eiusmod tempor incididu.
Ut enim ad minim veniam quis nostrud exercita ullamco laboris nisi ut aliquip commodo.
Excepteur sint occaecat cupidatat nonanim proident sunt in culpa qui officia deserunt.
Choose your desired attribution response window for spot airings. When multiple spots air during the same window, the credit is divided proportionally among them.
Lorem ipsum dolor sit amet, consectetur adipiscing eli sed do eiusmod tempor incididu.
Ut enim ad minim veniam quis nostrud exercita ullamco laboris nisi ut aliquip commodo.
Excepteur sint occaecat cupidatat nonanim proident sunt in culpa qui officia deserunt.
See the ratio of attributed website visitor responses per spot aired to understand the difference between metrics.
Lorem ipsum dolor sit amet, consectetur adipiscing eli sed do eiusmod tempor incididu.
Ut enim ad minim veniam quis nostrud exercita ullamco laboris nisi ut aliquip commodo.
Excepteur sint occaecat cupidatat nonanim proident sunt in culpa qui officia deserunt.
