Multi-Touch Sales Attribution

Track everything.

Miss nothing.

Everyone accountable.

Upgrade your analytics and outsmart the competition with better measurement.

Multi-Touch Sales Attribution

Equipping dealers with unparalleled views and clear insights

Data that delivers the whole story, from “just browsing” all the way to the sale.

Consumer Purchase Journeys

We map the entire purchase journey of your customer from first touch to last, and all the events in between.

Anonymous Attribution

No Lead? No Problem. And, no more digital blind spots. We connect anonymous shoppers to the sale so you can see the entire purchase path and everything that influenced a sale.

Marketplace Tracking Code

Only Clarivoy has its tracking code on every major marketplace website in the U.S. and Canada.

Not Google Analytics

Google Analytics is insightful, but it doesn’t track sales. We do, and so much more.

Competitive Benchmarks

See how you compare against the competition and within your group. Cost-per-sale, total gross and many more KPIs that benchmark your performance.

Unbiased Reporting

We don't sell media. We just measure everyone and everything.

Know where to adjust your ad spend to grow market share.

Because we track everything, you can optimize your budgets with confidence.

Be a bad-ass, data-driven marketer

Whether you’re a single point or part of a large group, Clarivoy will help you know the truth about what’s selling cars. You’ll have a new found confidence in decision making and achieve great ROI with your digital marketing investments.

Data Guru Support Available

See the true effectiveness, efficiency and profitability of your advertising with Clarivoy’s Multi-Touch Sales Attribution. Options are available to meet with a data guru monthly as you get up to speed.

Most comprehensive view of the customer purchase journey

Clarivoy's Multi-Touch Sales Attribution dashboard offers advanced user-level attribution tracking, allowing it to rank the contribution of each channel, including paid search, display ads, email, third-party websites, organic search, social media, and brand websites. It can track anonymous shoppers across all devices and channels – online and offline.

+20%
Increase in retention
3X
Increase in...

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"I have to say ‘no,’ a lot and Clarivoy’s empirical data means i can say ‘no’ with certainty, which is great. It helped me spend less."

“The holy grail of marketing is finally within reach! Clarivoy is providing today’s marketers with unparalleled insights on how their marketing channels are not just converting but producing profit. Clarivoy is truly on the path to end john wanamaker’s age old truism – half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

“We know which vendors are offering the best ROI for our store. This data helps in our discussions with our vendors to determine the best course of action to improve results.”

Multi-Touch Sales Attribution

Frequently Asked Questions

How Does Clarivoy’s Multi-Touch Sales Attribution Solution Work?

Clarivoy’s Multi-Touch Sales Attribution Dashboard allows our clients to view a consumer’s full purchase path, sorting and ranking the true influence of each channel’s contribution – paid search, display, email, third party auto, organic search, social, cross family, video, Tier 1 and Tier 2.

Clarivoy’s Multi-Touch Sales Attribution Dashboard allows our clients to view a consumer’s full purchase path, sorting and ranking the true influence of each channel’s contribution – paid search, display, email, third party auto, organic search, social, cross family, video, Tier 1 and Tier 2.

What is a touchpoint?

A touchpoint is when a customer was exposed to a marketing effort. (whether they responded or not) (i.e., they got a direct mailing, they opened an email, they saw a TV spot).

What is fractionalization within Multi-Touch Attribution?

We distribute credit across all touchpoints ensuring every source that influenced a sale receives proper credit​.

What is Multi-Touch Attribution?

Multi-Touch Attribution is an advanced analytics methodology that tracks a series of customer touchpoints through the sales cycle and assigns credit to each. There are several types of multi-touch attribution models including: Linear, Time Decay, Parabolic, Algorithmic (Data-Driven).

Why should I use Clarivoy’s Multi-Touch Sales Attribution solution?

Because we aren’t an automotive digital marketing agency, we can provide independent, unbiased analytics. We don’t have any skin in the game with regards to which channels come out ahead.

What data should I share with Clarivoy to optimize my results?

To create the most comprehensive consumer purchase journeys to enable actionable insights, we recommend using Clarivoy's website tracking code and Automotive Identity Graph in conjunction with the following sources: Sales Records, Chat Records, Inbound Phone Call Logs, Third Party Auto Leads, Website Lead Forms, Digital Marketing (Paid Search, Social, and Display), Email Reports, Direct Mail Marketing, and CRM Data.

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Ready to Get Started Top Image - Techflow X Webflow Template
Multi-Touch Sales Attribution

Track everything.

Miss nothing.

Everyone accountable.

Upgrade your analytics and outsmart the competition with better measurement.

We Make it Easy to Track All User Analytics Image - Techflow X Webflow Template
We Make it Easy to Track All User Analytics Image - Techflow X Webflow Template
Multi-Touch Sales Attribution

Data Guru Support Available

Because we track everything, you can optimize your budgets with confidence.

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Realtime analytics

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User journey

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Funnel optimization

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Multi-Touch Sales Attribution

Most comprehensive view of the customer purchase journey

Clarivoy's Multi-Touch Sales Attribution dashboard offers advanced user-level attribution tracking, allowing it to rank the contribution of each channel, including paid search, display ads, email, third-party websites, organic search, social media, and brand websites. It can track anonymous shoppers across all devices and channels – online and offline.

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Automated reports

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AI data predictions

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Advanced charts

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Multi-Touch Sales Attribution

Be a bad-ass, data-driven marketer

Whether you’re a single point or part of a large group, Clarivoy will help you know the truth about what’s selling cars. You’ll have a new found confidence in decision making and achieve great ROI with your digital marketing investments.

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20+ integrations

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Seamless data sync

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Data enrichment

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