Press
January 15, 2025
Effectv and Clarivoy Aim to Transform Multiscreen TV for Automotive Advertisers with First-In-Class Attribution
The Clarivoy partnership marks the first of Effectv’s measurement offerings across verticals in its new Suite of Attribution Solutions.
Columbus, OH — January 22, 2025
Today Effectv, the ad sales division of Comcast Advertising, and Clarivoy, the auto industry’s leading provider of multi-touch sales attribution and advanced identity resolution, announced plans to partner to deliver attribution for automotive advertisers across multiscreen TV, aiming to begin Q2.
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