November 13, 2018

Automotive News: CarGurus shares customer shopping data with other vendors

Dealers need more than vanity metrics to prove [return on investment]. They need real proof of what is working, which doesn't happen without making the necessary investments in attribution. Our integration with CarGurus helps dealerships connect the dots from online traffic to the ready-to-buy shoppers in their stores, stated Steve White, CEO of Clarivoy.

Automotive News (November 9, 2018) – CarGurus, an online automotive marketplace for consumers, is now allowing third-party vendors access to data about how customers are using the shopping platform. By sharing such data, CarGurus will allow participating dealerships to learn more about how their inventory is performing on the site.

Dealers that use one of three partner vendors — vAuto, Clarivoy and …

Read the full article on Automotive News

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