CDP Lite - TEST
Unified Data, Unmatched Insights.
Personalized Engagements, Simplified.
Drive Growth with Intelligent Data
Understand and Engage Your Customers Like Never Before
CDP Lite - TEST
Supercharge your data
Your data. Your customers. Your next sale.
Precision Profile Building
CDP Lite creates a single, golden record for every prospect, lead, or customer by resolving identities across all your connected systems. No more duplicates or data silos - just one clean, unified profile you can trust to power smarter targeting.
Seamless Data Activation
Activate your audiences anywhere they matter, Meta, Google, CTV, email, or direct mail. CDP Lite makes it easy to launch personalized campaigns across channels with the push of a button.
Intelligent Identity Resolution
CDP Lite uses advanced identity matching to merge fragmented identities across devices, systems, and sessions, turning anonymous traffic and scattered data into recognizable, marketable customer profiles.
Privacy First Approach
Respect your customers while reaching them more effectively. CDP Lite helps you activate audiences using your own first-party data, with built-in privacy safeguards that keep you compliant and confident.
Turnkey Data Integration
Effortlessly connect your website, CRM, DMS, and other key systems—like chat, phone, SMS, email, and digital retailing. CDP Lite pulls it all together automatically, giving you full visibility into every shopper interaction without custom engineering.
Prebuilt. Proven. Ready to Go.
Access a full library of proven audience segments, like Website Prospects, Service Prospects or Lost Leads Submitters. Choose just what you need, or go all-in with unlimited access to every audience we offer.
Four audiences you can reach in CDP Lite
Website Visitors
Most dealership website traffic never converts, but that doesn’t mean those shoppers aren’t valuable. The Website Visitors Audience captures and unlocks the ability to re-engage anonymous shoppers across devices—without relying on cookies—turning passive browsing into active buying intent.
Lead Submitters
Not every lead buys right away, but that doesn’t mean they’re lost forever. The Lead Submitters audience identifies shoppers who submitted a lead but never purchased, ensuring dealerships stay connected through digital channels rather than relying on email and phone only.
Sales Customers
A dealer’s next best customer is their previous customer. Most dealers waste ad spend on broad lookalike campaigns, missing the chance to speak directly to their best future buyers. The Sales Customers Audience enables precise targeting across streaming, CTV, and digital channels—ensuring past buyers see the right message at the right time, maximizing retention, trade-ins, and repeat sales without the waste.
Service Targets
Service customers fuel long-term revenue. Retain sold customers and lost leads in your service department with the Service Intenders Audience.
Boost Your Retargeting Reach with CDP Lite
Expand your customer match rate and maximize your retargeting audience across Meta and other ad platforms. CDP Lite’s advanced identity resolution ensures you can reach up to 3x more lost shoppers, turning abandoned visits into sales. Elevate your existing campaigns with smarter, more complete audience data—no third-party cookies required.
How does it work?
3 easy steps to get started
Take your digital marketing to the next level
Add Clarivoy Tracking Code
Our cookieless tracking ensures nearly 100% of all website visitors are captured, analyzed and profiled anonymously.
Authenticate Ad Account ID
Share your marketing platform account IDs with Clarivoy.
Execute Campaign
Our system will seamlessly integrate and activate your customer data, enabling your team to launch targeted campaigns promptly.
CDP Lite - TEST
Frequently Asked Questions
Does this product include audience data from marketplaces?
No, absolutely not. These audiences are only from a dealership’s own first party data.
How do I find my Meta Advertising ID?
Go to your Meta Business - Ad Account settings - https://business.facebook.com/settings/ad-accounts/. Select the ad accounts. Accounts > Ad accounts.
Can the audience be shared to multiple Meta Advertising IDs?
Yes
What if I don’t have a Meta Business account, can the audience be shared with my agency?
Yes
How often is the audience refreshed?
Weekly
How should I use this audience?
We suggest using this in conjunction with a custom audience of website visitors derived from the Meta pixel for maximum audience size.
