DMSC 2025: The Cure for Data Chaos

‍EVENT
DMSC 2025 – SCOTTSDALE, AZ
APRIL 25–27, 2025

SESSION
The Cure for Data Chaos: How DGDG, Clarivoy & Treasure Data Set the New Standard for Automotive CDP's

PANELISTS
Steve White (Clarivoy)
Nathan Hollenbeck (DGDG)
Ted Parken (Treasure Data)

SESSION DATE & TIME
Sunday, April 27, 2025 (Day One): 1:00 PM

SESSION DESCRIPTION

What happens when a dealership finally takes control of its data?

Del Grande Dealer Group (DGDG) did exactly that—eliminating data silos, ending ad waste, and achieving a 14.5x increase in marketing efficiency. Now, at DMSC 2025, they’re pulling back the curtain.

Join Steve White (Clarivoy), Nathan Hollenbeck (DGDG), and Ted Parken (Treasure Data) for a no-holds-barred panel discussion moderated by Brian Pasch. This is the real story of how one of the most innovative dealership groups in America implemented an enterprise-grade CDP that unified CRM, DMS, web, and marketing data—giving them real-time, AI-powered insights that drive smarter decisions and higher ROI.

You’ll learn:

• What a true CDP really is
• How unified identity resolution can clean your customer data and increase targeting precision
• Why the Clarivoy + Treasure Data partnership sets a new gold standard for Tier 3 CDPs

If your dealership is still running on “almost” data platforms, this is the cure you’ve been waiting for.

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