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Marketing
MRC 2024: Transform Your First-Party Data into Marketing Gold
Marketing
November 12, 2024

MRC 2024: Transform Your First-Party Data into Marketing Gold

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MRC 2024: Customer Data Platforms Are Not A Shiny Object
Marketing
November 11, 2024

MRC 2024: Customer Data Platforms Are Not A Shiny Object

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Stop Buying In-Market Audiences
Marketing
June 3, 2024

Stop Buying In-Market Audiences

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CXAUTO: Improving Retention & Cutting Wasted Ad Spend with Consumer Purchase Journey Data
Marketing
June 3, 2024

CXAUTO: Improving Retention & Cutting Wasted Ad Spend with Consumer Purchase Journey Data

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DMSC 24 - The Year of the Audience: Leveraging 1st and 3rd Party Sources
Marketing
May 1, 2024

DMSC 24 - The Year of the Audience: Leveraging 1st and 3rd Party Sources

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ASOTU 2024: The Future of Addressable Advertising: Precision Targeting in Automotive Marketing
Marketing
April 16, 2024

ASOTU 2024: The Future of Addressable Advertising: Precision Targeting in Automotive Marketing

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ASOTU 2024: Countdown to Cookieless: Lessons in Cookie-Free Marketing with DGDG and McGovern
Marketing
April 14, 2024

ASOTU 2024: Countdown to Cookieless: Lessons in Cookie-Free Marketing with DGDG and McGovern

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KAIN 2024: Your Best In-Market Audiences Will Vanish By Year’s End. Are You Ready?
Marketing
March 31, 2024

KAIN 2024: Your Best In-Market Audiences Will Vanish By Year’s End. Are You Ready?

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A Click Trail Love Story in 365 Clicks
Marketing
February 14, 2024

A Click Trail Love Story in 365 Clicks

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Is Your Brand Getting Lost? Find It Through Identity Resolution & Programmatic Advertising // ASOTU CON 23
Marketing
September 14, 2023

Is Your Brand Getting Lost? Find It Through Identity Resolution & Programmatic Advertising // ASOTU CON 23

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How to Create Complete (Cookieless) Customer Profiles to Better Engage Your Audience // Digital Dealer - Tampa
Marketing
April 14, 2023

How to Create Complete (Cookieless) Customer Profiles to Better Engage Your Audience // Digital Dealer - Tampa

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A Case Study in First-Party Data with Germain and Clarivoy
Marketing
October 5, 2022

A Case Study in First-Party Data with Germain and Clarivoy

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Deep Fake Series - Part 3
Marketing
June 10, 2022

Deep Fake Series - Part 3

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Clarivoy Expands Team to Support Record Growth
Marketing
May 10, 2022

Clarivoy Expands Team to Support Record Growth

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Deep Fake Series - Part 2
Marketing
March 30, 2022

Deep Fake Series - Part 2

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Deep Fake Series - Part 1
Marketing
March 8, 2022

Deep Fake Series - Part 1

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The Storyteller: While Qvale's Geno Walsh weaves many stories, it's clear he is authoring his own.
Marketing
February 17, 2022

The Storyteller: While Qvale's Geno Walsh weaves many stories, it's clear he is authoring his own.

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Clarivoy Announces Integration with CarGurus; Dealers Gain a More Holistic View of Consumer Purchase Journey
Marketing
January 12, 2022

Clarivoy Announces Integration with CarGurus; Dealers Gain a More Holistic View of Consumer Purchase Journey

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Romano's Samantha Foster Leading Change with Heart
Marketing
October 21, 2021

Romano's Samantha Foster Leading Change with Heart

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Dick Hannah's Sean McKannay Humbly Pushes the Envelope where Marketing and Tech Converge
Marketing
July 30, 2021

Dick Hannah's Sean McKannay Humbly Pushes the Envelope where Marketing and Tech Converge

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Guide to Digital Dealer Tampa
Marketing
May 14, 2021

Guide to Digital Dealer Tampa

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The Fundamentals of Paid Search: 6 Tips to Maximize Your Spend
Marketing
March 24, 2021

The Fundamentals of Paid Search: 6 Tips to Maximize Your Spend

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The (Slow) Death of The Keyword
Marketing
September 11, 2020

The (Slow) Death of The Keyword

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Steve White Session at Digital Dealer 27 - A Better Way to Measure Paid Search
Marketing
August 15, 2019

Steve White Session at Digital Dealer 27 - A Better Way to Measure Paid Search

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Are You Discriminating Against Digital Customers?
Marketing
November 19, 2018

Are You Discriminating Against Digital Customers?

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Clarivoy Reinvents the Lead with ShoppersON
Marketing
October 30, 2018

Clarivoy Reinvents the Lead with ShoppersON

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Clarivoy's ShoppersON Selected as Finalist for DrivingSales Most Innovative Dealership Solution
Marketing
October 10, 2018

Clarivoy's ShoppersON Selected as Finalist for DrivingSales Most Innovative Dealership Solution

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Buy the Ticket, Take the Ride
Marketing
October 3, 2018

Buy the Ticket, Take the Ride

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Sometimes You Have to Lose to Win
Marketing
September 17, 2018

Sometimes You Have to Lose to Win

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Clarivoy Recognized by Tech Tribune as one of the 2019 10 Best Tech Startups in Columbus, Ohio
Marketing
September 12, 2018

Clarivoy Recognized by Tech Tribune as one of the 2019 10 Best Tech Startups in Columbus, Ohio

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Is Lack of Transparency Killing Your Lead Volume?
Marketing
August 14, 2018

Is Lack of Transparency Killing Your Lead Volume?

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Are Processes Getting in the Way of Profit?
Marketing
July 23, 2018

Are Processes Getting in the Way of Profit?

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Why Digital Marketing Should Be a Priority at Your Dealership
Marketing
July 5, 2018

Why Digital Marketing Should Be a Priority at Your Dealership

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CarSoup.com Integrates Clarivoy Attribution Technology
Marketing
June 25, 2018

CarSoup.com Integrates Clarivoy Attribution Technology

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The Future of Marketing could be Voice
Marketing
June 19, 2018

The Future of Marketing could be Voice

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In Marketing, Make Sure You Partner With The Best
Marketing
May 31, 2018

In Marketing, Make Sure You Partner With The Best

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Facebook Journeys: What Makes Customer Journey Data Valuable?
Marketing
May 21, 2018

Facebook Journeys: What Makes Customer Journey Data Valuable?

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Resolving Dealer Mysteries Requires a New Standard
Marketing
May 11, 2018

Resolving Dealer Mysteries Requires a New Standard

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4 Steps to Advertising that Converts
Marketing
April 23, 2018

4 Steps to Advertising that Converts

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Are You Setting Up Your Marketing Team for Failure?
Marketing
April 9, 2018

Are You Setting Up Your Marketing Team for Failure?

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DriveItNow Joins Clarivoy's Measurement Network
Marketing
March 23, 2018

DriveItNow Joins Clarivoy's Measurement Network

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Clarivoy's New Attribution API Software Ensures Correct Marketing Source is Credited for Vehicle Sale
Marketing
March 12, 2018

Clarivoy's New Attribution API Software Ensures Correct Marketing Source is Credited for Vehicle Sale

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Automotive Industry Veteran Jessica Ruth Joins Clarivoy as VP of Product
Marketing
March 5, 2018

Automotive Industry Veteran Jessica Ruth Joins Clarivoy as VP of Product

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There's a War Going On: Is Your Digital Marketing in Danger?
Marketing
February 26, 2018

There's a War Going On: Is Your Digital Marketing in Danger?

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Making a Better Mousetrap
Marketing
February 19, 2018

Making a Better Mousetrap

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When Knowing What You Don't Know Slays the Marketing Dragon
Marketing
January 25, 2018

When Knowing What You Don't Know Slays the Marketing Dragon

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Buck the Marketing Status Quo
Marketing
January 11, 2018

Buck the Marketing Status Quo

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Are Autonomous Vehicles the Future of Automotive Marketing?
Marketing
January 3, 2018

Are Autonomous Vehicles the Future of Automotive Marketing?

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Are Your Vendors Using Multi-Touch Attribution? Probably Not!
Marketing
December 13, 2017

Are Your Vendors Using Multi-Touch Attribution? Probably Not!

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Are Dealers Ready for Multi-Touch Attribution?
Marketing
November 27, 2017

Are Dealers Ready for Multi-Touch Attribution?

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The Data Doesn't Lie: Shocking Discoveries In Automotive Attribution
Marketing
November 6, 2017

The Data Doesn't Lie: Shocking Discoveries In Automotive Attribution

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Clarivoy Launches Measurement Network for Marketing Vendors; Partners with Dealer Inspire
Marketing
October 16, 2017

Clarivoy Launches Measurement Network for Marketing Vendors; Partners with Dealer Inspire

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AutoHook & Clarivoy Join Forces at DrivingSales Executive Summit for the Most Action-Packed Dealer Panel of 2017
Marketing
October 13, 2017

AutoHook & Clarivoy Join Forces at DrivingSales Executive Summit for the Most Action-Packed Dealer Panel of 2017

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Clarivoy Launches Free Web Traffic Attribution for Auto Dealers '
Marketing
September 14, 2017

Clarivoy Launches Free Web Traffic Attribution for Auto Dealers '

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Part 2 Traffic Attribution vs Sales Attribution: What's the Holy Grail of Marketing Measurement?
Marketing
September 11, 2017

Part 2 Traffic Attribution vs Sales Attribution: What's the Holy Grail of Marketing Measurement?

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Part 1 Traffic Attribution vs. Sales Attribution: What's the Holy Grail of Marketing Measurement?
Marketing
August 30, 2017

Part 1 Traffic Attribution vs. Sales Attribution: What's the Holy Grail of Marketing Measurement?

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What You Don't Know CAN Hurt You
Marketing
August 24, 2017

What You Don't Know CAN Hurt You

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Upcoming Clarivoy Events
Marketing
August 18, 2017

Upcoming Clarivoy Events

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Clarivoy Launches New Company Website
Marketing
August 9, 2017

Clarivoy Launches New Company Website

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Attribution: Do Auto Dealers Really Know What's Happening?
Marketing
August 4, 2017

Attribution: Do Auto Dealers Really Know What's Happening?

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Clarivoy's 2017 Attribution Study Reveals What's Really Going On With Auto Industry Marketing Measurement
Marketing
August 2, 2017

Clarivoy's 2017 Attribution Study Reveals What's Really Going On With Auto Industry Marketing Measurement

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How to Accurately Measure and Track your Customer's Full Journey
Marketing
July 27, 2017

How to Accurately Measure and Track your Customer's Full Journey

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Clarivoy and Cars.com Study Reveals Limitations of Last-Click Attribution for Auto Dealers
Marketing
July 11, 2017

Clarivoy and Cars.com Study Reveals Limitations of Last-Click Attribution for Auto Dealers

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Cutting Measurement Clutter: An Interview with Cars.com's Brian Archey
Marketing
June 12, 2017

Cutting Measurement Clutter: An Interview with Cars.com's Brian Archey

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Don't Be Fooled: New Google Attribution Announcement is NOT a Silver Bullet
Marketing
May 25, 2017

Don't Be Fooled: New Google Attribution Announcement is NOT a Silver Bullet

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Ad Blockers: If You Can't Beat Them, Join Them
Marketing
May 23, 2017

Ad Blockers: If You Can't Beat Them, Join Them

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Clarivoy Integrates New Attribution Model into Proprietary TV Analytics Solution
Marketing
May 3, 2017

Clarivoy Integrates New Attribution Model into Proprietary TV Analytics Solution

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Q&A with Rick Otten, Clarivoy's Principal Data Architect
Marketing
May 3, 2017

Q&A with Rick Otten, Clarivoy's Principal Data Architect

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Don't Be So Quick to Judge
Marketing
April 28, 2017

Don't Be So Quick to Judge

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Dear Paid Search, the Party is Over
Marketing
April 7, 2017

Dear Paid Search, the Party is Over

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Clarivoy Hires Dealer.com's Benjamin M. Hadley as Vice President of Strategy
Marketing
April 5, 2017

Clarivoy Hires Dealer.com's Benjamin M. Hadley as Vice President of Strategy

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A Simple Way to Test CRM Sourcing by your Salespeople
Marketing
March 27, 2017

A Simple Way to Test CRM Sourcing by your Salespeople

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The Black Hole that is Your Marketing Data
Marketing
March 27, 2017

The Black Hole that is Your Marketing Data

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Clarivoy Launches Study about State of Automotive Attribution
Marketing
March 23, 2017

Clarivoy Launches Study about State of Automotive Attribution

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Clarivoy CEO Steve White's Upcoming Speaking Engagements Help Educate Dealers about the True Meaning of Multi-Touch Attribution
Marketing
March 13, 2017

Clarivoy CEO Steve White's Upcoming Speaking Engagements Help Educate Dealers about the True Meaning of Multi-Touch Attribution

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Is Google Analytics Your #1 Competitor?
Marketing
February 27, 2017

Is Google Analytics Your #1 Competitor?

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Steve White talks to David Kain about how Third Party Auto Sites Fit into the Online Advertising Universe
Marketing
February 24, 2017

Steve White talks to David Kain about how Third Party Auto Sites Fit into the Online Advertising Universe

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The Importance of View Through Attribution
Marketing
February 9, 2017

The Importance of View Through Attribution

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Clarivoy Announces Native Integration of Multi-Touch Attribution Solution into Google Analytics
Marketing
January 23, 2017

Clarivoy Announces Native Integration of Multi-Touch Attribution Solution into Google Analytics

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6 Things I'm Looking Forward to at NADA100
Marketing
January 20, 2017

6 Things I'm Looking Forward to at NADA100

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Knowing Exactly Which Marketing Tactics Sell Vehicles Helps Apple Autos Increase Share in Tough Market
Marketing
January 16, 2017

Knowing Exactly Which Marketing Tactics Sell Vehicles Helps Apple Autos Increase Share in Tough Market

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Steve White and Brian Pasch Discuss the Importance of Multi-Touch Attribution on Auto Marketing Now
Marketing
January 13, 2017

Steve White and Brian Pasch Discuss the Importance of Multi-Touch Attribution on Auto Marketing Now

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Google Tax: Should You Turn Off Branded Paid Search Keywords?
Marketing
January 6, 2017

Google Tax: Should You Turn Off Branded Paid Search Keywords?

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The Amnesia Effect of Google Analytics
Marketing
December 16, 2016

The Amnesia Effect of Google Analytics

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Are you playing Russian Roulette with your marketing?
Marketing
December 9, 2016

Are you playing Russian Roulette with your marketing?

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The One Question that Every Dealer Should Ask When Selecting a Paid Search Vendor
Marketing
November 30, 2016

The One Question that Every Dealer Should Ask When Selecting a Paid Search Vendor

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The true cost of Google Analytics
Marketing
November 18, 2016

The true cost of Google Analytics

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Clarivoy Announces Native Integration of Multi-Touch Sales Attribution Solution into Google AdWords
Marketing
November 9, 2016

Clarivoy Announces Native Integration of Multi-Touch Sales Attribution Solution into Google AdWords

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If You Ain't First, You're Last: Why Ad Tech Is Better Off Without Third-Party Cookies!
Marketing
November 3, 2016

If You Ain't First, You're Last: Why Ad Tech Is Better Off Without Third-Party Cookies!

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If you ain't first, you're last: why ad tech is better off without third-party cookies!
Marketing
November 3, 2016

If you ain't first, you're last: why ad tech is better off without third-party cookies!

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How Will You Stay Competitive in a Down Market?
Marketing
November 3, 2016

How Will You Stay Competitive in a Down Market?

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Multi-Touch Attribution in a Nutshell
Marketing
November 1, 2016

Multi-Touch Attribution in a Nutshell

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Clarivoy's Proprietary TV Analytics Solution Wins DrivingSales 2016 Innovation Cup
Marketing
October 27, 2016

Clarivoy's Proprietary TV Analytics Solution Wins DrivingSales 2016 Innovation Cup

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Clarivoy's Proprietary TV Analytics Solution Selected by Auto Dealers as Finalist for DrivingSales Most Innovative Dealership Solution
Marketing
October 17, 2016

Clarivoy's Proprietary TV Analytics Solution Selected by Auto Dealers as Finalist for DrivingSales Most Innovative Dealership Solution

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Attribution: Whose Sale Is It Anyway?
Marketing
October 14, 2016

Attribution: Whose Sale Is It Anyway?

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Clarivoy CEO chosen to speak at DrivingSales Executive Summit
Marketing
September 7, 2016

Clarivoy CEO chosen to speak at DrivingSales Executive Summit

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Auto Dealership Experts to Share Insight on Sept. 21 at Conference in Columbus_
Marketing
September 6, 2016

Auto Dealership Experts to Share Insight on Sept. 21 at Conference in Columbus_

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New SalesFuel' Survey of Car Buyer Purchase Intent Shows Deals & Inc_entives are Rarely Buying Triggers
Marketing
August 29, 2016

New SalesFuel' Survey of Car Buyer Purchase Intent Shows Deals & Inc_entives are Rarely Buying Triggers

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The Importance of Multi-Touch Sales Attribution
Marketing
August 12, 2016

The Importance of Multi-Touch Sales Attribution

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