ASOTU 2024: Countdown to Cookieless: Lessons in Cookie-Free Marketing with DGDG and McGovern

EVENT
ASOTU CON 2024 - Baltimore, MD
May 14-17, 2024

‍SESSION
Countdown to Cookieless: Lessons in Cookie-Free Marketing with DGDG and McGovern

SESSION PANELISTS
Steve White, Nathan Hollenbeck, Christopher Benvie

SESSION MODERATOR
Kyle Mountsier

SESSION DATE
MAY 15, 2024 (DAY 1)
Wednesday, 1:45 PM - 2:15 PM EST

SESSION DESCRIPTION
As the digital landscape evolves with increasing privacy regulations and the phasing out of third-party cookies, marketers are faced with the challenge of adapting their strategies to build effective audiences. "How to Build Marketing Audiences with More Cookies Disappearing Every Day" is a critical panel discussion aimed at uncovering alternative methods for audience segmentation and engagement in a post-cookie world. This session gathers digital marketing experts, data privacy advocates, and technology innovators who will share their insights on leveraging first-party data, exploring new technologies like machine learning for predictive analytics, and adopting privacy-first strategies to continue delivering personalized marketing messages. Attendees will learn how to navigate this changing environment, ensuring their marketing efforts remain impactful and compliant.

Key Takeaways:
Strategies for collecting and utilizing first-party data to build comprehensive audience profiles.
Overview of emerging technologies and methodologies for audience segmentation without relying on third-party cookies.
Best practices for ensuring marketing strategies remain effective and privacy-compliant in a post-cookie era.

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