ASOTU 2024: The Future of Addressable Advertising: Precision Targeting in Automotive Marketing

EVENT
ASOTU CON 2024 - Baltimore, MD
May 14-17, 2024

‍SESSION
The Future of Addressable Advertising: Precision Targeting in Automotive Marketing

SESSION PANELISTS
Anthony Jingoli, Steve White, Joel Bassam

SESSION MODERATOR
Kyle Mountsier

SESSION DATE
MAY 16, 2024 (DAY 2)
Thursday, 1:00 PM - 1:30 PM EST

SESSION DESCRIPTION
As the automotive industry grapples with the complexities of modern marketing landscapes, the future of addressable advertising stands out as a beacon for precision and efficiency. "The Future of Addressable Advertising: Precision Targeting in Automotive Marketing" explores the next generation of advertising technologies that enable dealerships to target potential customers with unprecedented accuracy. This session will cover the latest trends and tools in digital advertising, including programmatic buying, data segmentation, and AI-driven analytics. Industry experts will discuss how these capabilities can be harnessed to craft highly personalized marketing campaigns that resonate with an individual consumer’s needs and preferences, significantly boosting conversion rates.

Key Takeaways
-Insights into the evolution of addressable advertising and what it means for the automotive sector.
-Techniques for utilizing data segmentation, AI analytics, and programmatic buying to enhance targeting precision.
-Case studies illustrating the successful application of advanced advertising strategies in the automotive industry.

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