MRC 2024: Customer Data Platforms Are Not A Shiny Object

EVENT
MRC 2024- PALM BEACH, FLORIDA
NOVEMBER 17-19, 2024

‍SESSION
Customer Data Platforms Are Not A Shiny Object

MODERATOR
Brian Pasch

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PANELISTS

Steve White
Mike Greer
Michael Gellar
Jonathan Lucenay
Bobby Gaudreau

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SESSION DATE & TIME
Sunday, Nov. 17, 2024 (Day One): 2:15pm

SESSION DESCRIPTION
Many dealer groups have started to invest in Customer Data Platforms (CDP) and so we will get an update on the measurable results which dealers are seeing from these new investments. We will discuss the critical role which third-party data and identity resolution plays in fully maximizing the benefits of a CDP.Many dealer groups have started to invest in Customer Data Platforms (CDP) and so we will get an update on the measurable results which dealers are seeing from these new investments. We will discuss the critical role which third-party data and identity resolution plays in fully maximizing the benefits of a CDP.