How to Create Complete (Cookieless) Customer Profiles to Better Engage Your Audience // Digital Dealer - Tampa

SESSION
How to Create Complete (Cookieless) Customer Profiles to Better Engage Your Audience

SPEAKERS
Steve White & Helen Moss

DATE
Tuesday, May 2, 2022: 11:30 AM - 12:30:00 PM EST

SESSION DESCRIPTION
The digital landscape is evolving, and marketers must adapt to the emerging cookieless world. Are you ready? As third-party cookies are phased out, marketers must navigate new methods to target and engage their audiences effectively. Join Steve White and Helen Moss for an insightful and practical presentation as they share their knowledge, strategies, and solutions to help you excel in this new era of digital marketing.

Learning Objectives

• Learn about new cookieless, first-party onboarding strategies for ad platforms.
• Use your first-party data to identify your best-performing in-market audiences.
• Identify and create new, in-market audiences utilizing new cookieless tools.