DMSC 24 - The Year of the Audience: Leveraging 1st and 3rd Party Sources

EVENT
DMSC 24 - Austin, TX
June 2-4, 2024

‍SESSION
The Year of the Audience: Leveraging 1st and 3rd Party Sources

SESSION PANELISTS
Steve White, Adam Pavkov, David Steinberg, and Jonathan Lucenay

SESSION MODERATOR
Brian Pasch

SESSION DATE
June 3, 2024 (DAY 2)
Monday, 3:45 PM - 4:30 PM EST

SESSION DESCRIPTION
Dealers who are looking for new ways to conquest their local markets and retain existing customers are relying on third party audience data to give them a competitive edge. This panel will discuss the power and quality of third-party audiences and how they interplay with the dealer’s own 1st party audience data.

Key Topics
·     Conquesting Local Markets and Customer Retention

·     Understanding Audiences vs. Lists

·     The Importance of Identity Resolution

·     Third-Party Classified Websites and Audience Insights

·     Consumer Shopping Behavior Analysis

·     How to Identify Quality Audiences

·     Risks in Collecting, Building, and Activating Audience Data

·     Risks in Purchasing Third-Party Audiences

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