MRC 2024: Transform Your First-Party Data into Marketing Gold

EVENT
MRC 2024- PALM BEACH, FLORIDA
NOVEMBER 17-19, 2024

‍SESSION
Transform Your First-Party Data into Marketing Gold

SPEAKER
Steve White

SESSION DATE & TIME
Sunday, Nov. 17, 2024 (Day One): 3:30pm

SESSION DESCRIPTION
Join this session to discover a step-by-step approach to transforming your messy first-party data into “Golden Records” for each customer, helping you improve personalization, boost retention, and significantly expand your marketing reach. Steve will share how top automotive brands, like DGDG, have leveraged unified, enriched customer data to enhance targeting accuracy, improve multi-touch attribution, and maximize ROI. You will also gain practical insights into using advanced identity resolution, Authenticated IDs, and cross-channel activation strategies to stay ahead of the competition and achieve true data-driven success. Don’t miss the chance to turn your data into marketing gold!