THE CURE - How DGDG, Clarivoy & Treasure Data Set the New Standard for Automotive CDPs

For years, automotive dealers have been doing their best with the tools they were given—navigating fragmented data, struggling with inconsistent reporting, and investing in technologies that overpromised and underdelivered.

It wasn’t for lack of effort. It was a lack of the right foundation.

That changes now.

At DMSC, we’re sharing the story of a dealership group that stepped off the “almost” path—and into a new way forward.

The DGDG Journey: From Data Frustration to Data Confidence

Del Grande Dealer Group (DGDG) faced the same challenges most dealers do:

• Customer records that didn’t match across CRM, DMS, and website tools
  
  
• Marketing decisions based on incomplete or outdated data
  
  
• A desire to do better—but no platform that could truly bring it all together
  
  

Rather than patching systems or layering on yet another vendor, they chose a different route.

They partnered with Clarivoy and Treasure Data to build an enterprise-grade CDP—designed for auto, and powered by best-in-class global technology.

What They Built Together

• A single, unified customer view—combining CRM, DMS, website, phone, and third-party data
  
  
• Real-time identity resolution—bringing clarity to every interaction
  
  
• Actionable insights—used to trigger timely, personalized marketing across all channels
  
  

The goal wasn’t just better marketing. It was better decision-making. Better customer experiences. Better outcomes across the board.

The Impact: Measured and Meaningful

• Immediate $125,000 cost savings on media expense
  
  
• Increased match rates, reduced waste, and stronger engagement
  
  
• Unified data that empowers sales, service, and marketing teams
  
  
• Real-time alerts, smarter activation, and an end to guesswork
  
  

For DGDG, this wasn’t about “installing new tech.” It was about transforming how they use data to grow their business.

Why This Matters to You

What worked for DGDG isn’t a one-off.

It’s a roadmap—one any dealership can follow.

And the best part? You don’t need to start from scratch. The collaboration between Clarivoy and Treasure Data was built to be repeatable, scalable, and accessible—whether you have one store or fifty.

Your Invitation at DMSC

At this year’s DMSC, you’ll hear directly from the people who made it happen:

📍 Live Panel Discussion:
“The Cure for Data Chaos”
Moderated by Brian Pasch
Featuring:

• Steve White, CEO/Founder Clarivoy
  
  
• Nathan Hollenbeck, VP of Marketing, DGDG
  
  
• Ted Parken, Senior Vice President of Sales, Treasure Data
  
  

They’ll share not just the wins—but the lessons, the process, and what it really takes to clean and activate your data.

There’s No One-Size-Fits-All. But There Is a Right Fit.

Every dealership is different. That’s why this isn’t a pitch for a product—it’s an invitation to explore a better way forward.

One that’s grounded in trust.
One that brings clarity to your data.
One that unlocks results you can measure.

This isn’t about fear. It’s about confidence. And the confidence comes from seeing what’s possible—when you finally have the right foundation.

The Cure is Real. And It’s Here.

We hope you’ll join us at DMSC to see it for yourself.

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(Miss Part 1, Part 2 or Part 3 – Read them here and here and here)

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